by Matt Zimmerman
A cornucopia of steaming, fragrant dishes stretched out like a lavish feast, their vibrant colors and tantalizing aromas beckoning irresistibly. Succulent slabs of prime rib nestled against plump, golden-brown shrimp, while crisp salads and tender pasta dishes gleamed like jewels in their chafing dishes, promising a veritable symphony of flavors for the senses.
Is your mouth watering yet?
That’s how I envision the Local SEO Buffet feature working in ZimmWriter.
Local businesses need a constant flow of customers to grow. These customers usually come from paid ads, the company’s Google My Business profile, and maybe their website.
The issue with most local business websites is that they’re unoptimized. Generally, a local business will make a single webpage listing the areas they serve and the services they provide.
But that’s just the bare minimum, and it leaves a huge chunk of free organic traffic up for grabs by competitors. A smarter approach is to create a unique webpage for each specific service and location combo.
Now picture a business offering 25 services across 5 locations. You’d need 125 pages of content! But writing all that by hand is a total snoozefest! You’ve basically got to write the same thing about a service for each location, and it’s exhausting.
Enter the Local SEO Buffet.
It can whip up to 625 pages of content (25 services x 25 locations) in one go!
So why’s it called a “buffet”?
Each file ZimmWriter creates for a specific service at a particular location has loads of different content items you can pick and choose from to add to your page. It’s just like a buffet – you don’t grab everything. You don’t pile it all on your plate. You just pick what you like.
In the long run, using the Local SEO Buffet to help build your content can save you hundreds of hours, bring in more customers, and close more deals if you’re an agency working with local clients.
Let me guide you on how to use the various options in the Local SEO Buffet.
Enter the category of your local business. Here are some examples:
Enter the name of your business. For example, “The Cleaning Bros”.
If the name ends in a legal designation, such as LLC (e.g., The Cleaning Bros LLC) you can include that if you desire. However, most recitations of the name will include that designation.
Now we’re getting to the fun part! The business highlight section is where you can enter some quick highlights that make your business stand out.
Here are some examples:
Note: Want to use the Paste Highlights from Clipboard? Highlight your highlights in a text editor like Notepad, press CTRL-C to copy them to your clipboard, then press the “Paste Highlights from Clipboard” button. Each highlight should be on a separate line! Here is an example:
15 Years in Business
500 5-Star Reviews
Customer Satisfaction Guaranteed
24/7 Service
Enter the number of areas your business services, then fill out the specific locations. I recommend being specific – if you’re in the USA, for example, provide the city and state (like Columbus, OH).
As the AI writes, it’ll avoid saying your business is located in that location. Instead, it’ll try to say that you serve a location. Typically, a business may have one or two physical locations but cater to a wider geographic area.
How many locations should you list? Well, it depends. You’d want to list at least 5 locations, starting with the ones with the most potential customers. However, you also need to strike a balance between finding locations where you’ve got a shot at ranking on Google. If you pick a location that’s too competitive, you might not rank initially.
Note: Want to use the Paste Locations from Clipboard? Highlight your locations in a text editor like Notepad, press CTRL-C to copy them to your clipboard, then press the “Paste Locations from Clipboard” button. Each location should be on a separate line. If you want to also include some background for the location then that should be on a subsequent line and preceded it a minus sign. Note that the background information must be a single line without a line break. Word wrapping is fine, just make sure there are no line breaks. Here is an example:
Toledo, OH
- Toledo is home to the mudhens and tony packos!
Cleveland, OH
Mansfield, OH
Enter the different services that your business offers. For example, say you are a cleaning service. Then you could list: carpet cleaning, window cleaning, hardwood floor cleaning, bathroom cleaning, etc.
You’ll also see some input boxes for a USP and 1-3 benefits of the USP.
What’s a USP?
USP means Unique Selling Proposition or Unique Selling Point. It’s about the special features or benefits of a product or service that makes it stand out from competitors and more attractive to potential customers.
Okay, let’s get a little creative. Just saying your cleaning service offers carpet cleaning is pretty boring. How can you spice it up and make it seem exceptional? Like you’re offering something no one else does, and that’s exactly why customers need to choose you!
Let’s think outside the box. Imagine you’ve got a standard carpet cleaning device, right? Maybe you could ask your technicians to go over the carpet four times instead of the usual three, just to suck up that extra water. Let’s call it the ‘Power Dry’ feature. Boom! That’s your USP.
Put into the USP box: Power Dry
What are the benefits of that brand spanking new Power Dry™ feature that only your business offers?
Well, for starters, your carpets dry faster now that you’ve sucked out more water. Having less wet carpets means a lower chance for bacterial growth. Plus, you can move your furniture back into place more quickly.
Now we’ve got our three benefits of the Power Dry™ USP!
Wasn’t that easy? Now you’ve got something exclusive that your competitors don’t. Plus, it sounds freaking awesome, right? Now just let the AI will take care of writing the copy for you!
Note: Want to use the Paste Services from Clipboard? Highlight your services in a text editor like Notepad, press CTRL-C to copy them to your clipboard, then press the “Paste Services from Clipboard” button. Each service should be on a separate line. If you want to also include a USP then that should be on a subsequent line and preceded it a minus sign. The same goes for the 1-3 benefits, however they must all appear on the same line. Here is an example:
Window Cleaning
- NanoTech 57
- Leaves windows looking clear even after the rain! No more streaks!
Carpet Cleaning
- Stainsucker
Bathroom Cleaning
Literary devices is one of my favorite things in ZimmWriter.
They are like tools in a carpenter’s workshop. Just as a carpenter uses various tools to create a beautiful piece of furniture, a writer uses different literary devices to create a piece of writing that is both meaningful and enjoyable.
So what is a literary device?
I just used one! I used a metaphor to explain literary devices.
A metaphor is a figure of speech that describes an object or action in a way that isn’t literally true, but helps explain an idea or make a comparison.
Here are just a few of the many different types of literary devices:
Overall, ZimmWriter has the capability to select from 500 distinct variations of literary devices randomly while writing your Local SEO Buffet. All that is required is ticking the checkbox!
Back in the day, boosting the chance of detection as real would help bypass some AI detectors adjusting the penalty value sent to OpenAI. But now, since some AI detectors are flagging stuff like the Bible and the US Constitution as AI-written, it doesn’t do much. I’m keeping the option in there ’cause some folks like the placebo effect.
In the end, it’s up to you to decide when and where to use AI content.
You have five choices for voice inside of ZimmWriter:
In general, for the Local SEO Buffet, businesses usually select first person plural which writes using personal pronouns such as we, us, and our.
When you use ZimmWriter to write your Local SEO Buffet content, make sure that 100% of your input is in English. If you fail to do this, your output will end up being a mix of languages.
But you can use the non-English input box to have the AI write the output in another language. However, keep in mind that the quality of the output may vary. ChatGPT may give great results when using non-English input because all of the prompts are in that language, but ZimmWriter’s prompts are in English.
I’m excited for the day when I can translate my prompts into different languages so that even more people can enjoy the highest quality possible with ZimmWriter. Unfortunately, that won’t happen until after I release the Mac version. So for now, just make sure to keep your input in English to get the best results!
GPT 3.5 Turbo is the cheapest AI model, costing only $0.002 (which is like 1/5th of a penny) for around 300-700 words. If you’re using the background sections, I definitely suggest going with this model because as of ZimmWriter version 7, the quality is seriously incredible. So, yeah, definitely give it a try!
Davinci (i.e., GPT 3.5) is the middle of the road AI model. It’s priced at $0.02 (so 10x more than Turbo) and seems to have a wider vocabulary than Turbo.
Everyone’s talking about GPT-4 but man, it’s seriously pricey. It’s kinda tricky to explain the pricing ’cause OpenAI charges different rates for the data that goes into GPT-4 and the data it spits out. Essentially, feeding 1,000 tokens into GPT-4 costs $0.03 (that’s like 300-700 words) and getting the same amount of output costs $0.06. It’s safe to assume that whatever the article cost using Davinci will cost 3x more using GPT-4.
To use GPT-4 with your API, you have to apply to the waitlist and get approved. Keep in mind that having GPT-4 access inside ChatGPT Plus is totally different from having access to GPT-4 API. You can find the waitlist here: https://openai.com/waitlist/gpt-4-api
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